The quick expansion of the market economy has mainly been made possible due to the beginning of globalization. Today, the idea of business is no more limited within the geographical boundaries, instead it has become global. For surviving in the competitive market it has become essential for each and every business and organization to make its services and products reach to millions of potential clients. But it is not always possible for any single entity to do that. This is the reason why distributorship or franchisee has emerged as a key part of modern economy.
Distributors are not directly related to company, but are responsible for selling the products of a particular brand to retailers in a particular area. There are several advantages of distribution and franchising if the business can choose the apt and competent franchisee or distributor.
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