Author: businesssaathiindia

Is Buying Franchise A Rewarding Venture

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There is no need to spend huge bucks on a big name when the efforts can be duplicated. If you are opting for franchises in India, you don’t actually have to start from the root level as it is already at its peak and has proved that this business idea works. A smart entrepreneur thoroughly studies the array of logistical, financial and marketing benefits offered by a franchise company before deciding the type of business to start. There are some advantages to be considered while owning a franchised business:

Advantages of taking franchises in India:

Established brand name

Building a brand is not easy and could take couple of years for a newbie to reach a level of recognition. But, when buying a franchise this feature doesn’t exist. Big brands like Parle and Liberty have already established their name in the market, so the franchise gets full advantage. Most of the franchisors are well known to public as they have survived decades already in their respective business. If the brand is recognized, so will be the franchisees, being the successful brand identities.

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Five Reasons To Hire Marketing Companies In India

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Business owners must have the best representation possible when it comes to advertising and branding their business. Often, the best type of representation is one that is managed by experts who are trained to deliver results in form of maximum visibility for your business. In order to benefit from the huge impact that the internet has had on communications, you should hire a marketing company to handle your advertising for you. In this blog post we will tell you five reason that hiring marketing companies in India is the best decision you will ever make.

There is a high ROI –

ROI or Return on Investment is high when you hire a marketing company. You invest in them to do the job right, and they deliver in terms of higher visibility, leads, traffic, increase in customers and higher revenue. It is a lot more sensible to spend your money on a marketing company than to spend your money on software and then spending long hours trying to understand how to do it. Hiring services of marketing companies in India is a smart investment.

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Follow These Steps To Find The Right Channel Partners

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The decision of marketing and selling through the channel can be challenging, because the choice you make about whom to partner with can make or break you. At almost every level you have to ensure that you have chosen the right category of partners. As you do your research to fins channel partners in Indore, you need to make sure that each partner is a good fit operationally, philosophically and in terms of ability to perform.

Below are three steps to get you started.

Start with the target audience

Everything comes back to the client, so it makes sense to begin your search by looking at their needs. When thinking about how to identify channel partners, first determine how your clients buy and use your products. Find out what is creating gaps in their experience and how it could be filled by a channel partner? What type of additional support and facilitation do they need to get access to your products more easily and freely?

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Reasons to Appoint Distributors in India

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When it is 4 AM in the morning and half of India is sleeping, you will still find a huge crowd of hawkers near the railway stations. They make a queue to buy inventory of newspapers and magazines from distributors. After that, the vendors move to the city on trains, bicycles, rickshaws and motorbikes.

For most entrepreneurs, it gets tough to reach every nook of the nation and this is why distributors in India have been playing an important role from the prior times.

Reasons to use distributors in India more better sales and wider reach:

For administrative savings

A manufacturer’s key responsibilities include manufacturing and packaging. And distributor becomes arm of the company that assists in increasing sales. With distributor, one can reach huge audience without any investment. Manufacturers only have to pay the decided margin to the distributor.

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Top Signs of Great Franchise Opportunities in India

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Finding a right franchise opportunity in India can be complicated. People usually find it hard to decide that whether they have found the right franchise or not. If you are also finding it hard to decide if a franchise is right for you, then here we are listing top important signs of the good franchise opportunity.

Honesty: When you need to ask something about the franchise opportunity, do you get the quick response and honest answers from the franchisor or your calls are just kept on hold? The way the franchisor treats you now is a nice sign of how they will treat you in future.

Sufficient earnings: it is important to know if current franchises are able to make a living from the franchise. You can ask current franchises as well as estimate potential earnings. Some franchisors also provide average earnings information in FDD (Franchise Disclosure Document).

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Advantages of Franchising and Distribution

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The quick expansion of the market economy has mainly been made possible due to the beginning of globalization. Today, the idea of business is no more limited within the geographical boundaries, instead it has become global. For surviving in the competitive market it has become essential for each and every business and organization to make its services and products reach to millions of potential clients. But it is not always possible for any single entity to do that. This is the reason why distributorship or franchisee has emerged as a key part of modern economy.

Distributors are not directly related to company, but are responsible for selling the products of a particular brand to retailers in a particular area. There are several advantages of distribution and franchising if the business can choose the apt and competent franchisee or distributor.

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Benefits of Using Franchise Distributor

Franchise Distributor

There are several benefits of using distributors but ultimately the key benefit of using a distributor is that they can sell your services and products and generate significant income fast.

Quick route to market

Another key benefit of using a franchise distributor to take your business to market is the speed at which your products can reach clients globally. By using distributors for each territory you can easily ensure your products have global or national reach assisting your business maximize sales potential and profitability.

Wider distribution channel

By using distributors your business can benefit from a lot wider distribution channel without the requirement to have a physical presence in each territory. This means your services and products won’t only reach a wider client audience increasing sales but you can also make significant financial savings by not requiring additional office space and team.

Sales and marketing expertise

One more benefit of using franchise distributor is that they have experience of both sales and marketing and understand how to sell to their clients. Therefore, distributors are able to take new businesses and promote them in the most effective manner to their investors to achieve the best sales results. After all, it is as much in their favor to sell your products as it is in your because once they have taken your business they only make a profit when they sell it.

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